Health-Ade Kombucha Makes Fan & Fuel the Choice for Strategy, Digital and Retail Experience

Founded in 2012 by a husband and wife and a close friend, this local California company produces great tasting, high-quality kombucha to support people on their journey to their healthiest, happiest life. From its humble beginning being sold at farmers market stalls.
Health-Ade has grown quickly and they now bottle 120,000 bottles of kombucha every single day and brew 60,000 jars every week. Health-Ade has even gained a celebrity following, showing up in the refrigerators of Bella Hadid, Kylie Jenner, and Cameron Diaz.

The company has recently expanded its eCommerce reach to be available nationwide and can be found in Walgreens, CVS, Whole Foods, Costco, Safeway, and a range of other big-name retailers. Health-Ade’s success has attracted the attention of investors as well, securing a large investment from Coca-Cola’s Venturing & Emerging Brands (VEB) unit.

Through all this impressive growth, Health-Ade remains committed to real food, brewing only high-quality small-batch kombucha. Their kombucha is certified USDA organic, as well as certified vegan, gluten-free, non-GMO, and raw. The company also maintains a strong commitment to environmental sustainability and community giving. Health-Ade’s most popular flavors include Pink Lady Apple, Ginger-Lemon, Grapefruit, and Blood Orange-Carrot-Ginger.

We at Fan & Fuel are excited to help Health-Ade continue to bring healthy, great-tasting kombucha to new markets. To this end, we created an aggressive on- and off-site SEO campaign strategy to increase their organic traffic and help them rank on the top page for Google searches for “kombucha.” We also did a complete overhaul of their Shopify eCommerce platform, improving everything from their front-facing retail pages to their back-end mobile optimization. With these improvements, Health-Ade’s customer web experience now matches their mission of high quality.