Biena Snacks
FAN & FUEL managed Biena Snacks website on a monthly basis.
Maintaining a consistent, brand identity and value proposition throughout this Shopify 2.0 site.
Biena Snacks was born out of need for a healthy on the go snack. With so many snacks out there, the website has to showcase the differentiator of this chickpea based superfood snack.
Stats
Client
Biena Snacks
Year
2020-2024
Services
Website Design
Website Development
Website Support
Pixel Integration
Industry
Food & Beverage
Increase the site to a high-converting Shopify ecosystem to support rapid D2C growth and national retail expansion.
The Challenge
They needed a site that reflected their premium brand while maintaining ADA compliancy and the speed required for modern e-commerce.
Implementing a "Conversion-First" Shopify Architecture.
This centered on three pillars:
- Velocity Optimization: Reduced page load times through aggressive image compression.
- The "Snack" Funnel: Developed custom charts, images and functionality to increase visibility and the differentiator of the snack line.
- ADA Compliancy: Aided in code updates that brought the site into ADA compliancy while not compromising branding or functionality.
Fan and Fuel has been prompt in responding to support tickets and in implementing work necessary to improve store function. They are flexible and easy to work with.
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