Audio Art Cable

A new Shopify site that was updated in design and function leading to a partnership of Paid Search (SEM), SEO, and Email Marketing.

About

A Clean, Modern Shopify Rebuild for a Premium Audiophile Brand

Audio Art Cable is a high end audiophile cable and component site. The owner curates the store product and is hands on with his customers, offering top notch support. He needed a new Shopify site that was organized with a clean design.
Stats
Client
Audio Art Cable
Year
2019-Current
Industry
Retail & eCommerce
Goal

Organizing Hundreds of Products Into a Seamless Buyer Journey

To create a navigation that categorizes the hundreds of cables. Product pages that introduce the product, offering them with specific infographics, dropdowns for length and specific add ons.

Result

Stronger Visibility, Higher Engagement, and Integrated Marketing Wins

The Shopify site has evolved since it's initial launch primarily expanding the mega menu functionality. As our services have grown we've optimzed the pages for SEO. Paid Search (SEM) has been primarily utilized to grow the subscriber list so that the 8-10 emails that are sent monthly captilize on this audience. The perk of our multi-service bundle is that we can ensure that all facets are running in tandem for product introduction, promotions and updates.

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feedback

Fan and Fuel has been prompt in responding to support tickets and in implementing work necessary to improve store function. They are flexible and easy to work with.

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